theory of color
at the time i was teaching at the illinois institute of art, this was another mandatory course for every student.
usually, students had already taken fundamentals of design, but that class
was not a prerequisite.
over an eleven week quarter we met twice a week for close to three hours each meeting. a trip to the
art institute of chicago was our grand finale, where the world-class painting collection brought color theory concepts to life.
- understand color as a powerful visual element
- learn to manipulate an audience (create a mood) with appropriate palette choices and to backup
these decisions with theory and vocabulary
- differentiate between additive and subtractive color, create a subtractive color wheel and
assorted palettes (primary, secondary, tertiary and complementary colors,
triad, tints and shades, high-intensity / low-intensity, neutrals...)
- utilize color non-objectively and representationally in order to communicate specific project concepts with awarness of it's
- local color
- symbolic color
- cultural color
- personal/intuitive color
- socio-economic color
- psychological/physiological color
- naturalistic color
- color trends in industry and fashion
- hone critique and craft skills